According to the Ancestry.com press release received last week, the genealogy company has extended its relationship with NBC for the second season of the US-version of "Who Do You Think You Are?"
Ancestry provided family history research for the show, including tracing the roots of the seven celebrities featured, and collaborated with NBC to promote the series, which featured one celebrity's journey down discovery road in each episode.
Quotes from the press release:
Paul Telegdy, Executive Vice President, Alternative Programming & Production, NBC Universal:
"A show of this caliber takes a lot of research and ground work to make the celebrities stories come to life. With the valued collaboration of Ancestry.com, we've been able to tell seven amazing stories in the first season, and look forward to even greater family history discoveries to be uncovered in season two."Josh Hanna, Executive Vice President, Head of Global Marketing, Ancestry.com:
"The first season of the show has truly elevated awareness around the family history category and we couldn't be more pleased to be an integral part of a television series that brings excitement to the discoveries people can make when researching their ancestral roots."The show is produced by Wall to Wall Entertainment in collaboration with Lisa Kudrow and Dan Bucatinsky for their production company, Is or Isn't Entertainment. NBC has announced the show will air in the 2010-11 season.
Tracing the Tribe is looking forward to seeing the lineup for season two.