22 September 2007

WSJ: Leisure activities?

The International Herald Tribune's story on a Wall Street Journal announcement started my mental wheels turning.

NEW YORK: The Wall Street Journal announced Monday that it will launch a glossy monthly magazine next year that it will distribute with the Saturday edition of the newspaper.

The magazine, to be called "Pursuits," marks the latest expansion of the Journal's efforts to attract consumer advertising with coverage of leisure activities and lifestyle topics, following the launch of a Saturday edition of the paper two years ago.

Is anyone taking bets on whether genealogy will be covered in the new section to begin this month? Will we see ads for gen events, private researchers, subscription sites, software or roots travel?

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